CUFFS/AUDIENCES

 27/01/23

Cuffs/Audiences

The uses and gratifications theory

•   assumes audiences actively seek out media to satisfy individual needs

Active audience able to interpret media texts form their own opinions when consuming media

Passive audience unable to form opinions/interpret when consuming media

uses and grats by Blumler and Catz

bumbler and catz eat PIES🍰

• PEERSONAL IDENITIY
• INFORMATION
• ENTERTAINMENT
• SOCIAL INTERACTION

Mindmister