REPRESENTATION IN MEDIA

9/11/22

Representation

Starter

Goths: Nerds: Lower class:

black glasses Old clothes/ripped

dark clothes suspenders sad

piercings not fashionable mismatched clothes hungry

dark makeup follow the rules always working

sad smart hair desperate

angry happy/scared of bullies

chocker always love homework

spikes holding books

don't care about anything

Representation is concerned with the way that people, ideas and events are presented to us.

This could be involved in news, magazines, tv programs, films etc.

This includes representation of people, places, events.

Research task

Stereotypes- reducing people into an obscure group
counter-type-A type (of person) that opposes and contrasts with the stereotype
dominant representation- is one which is repeated across the media over time
mediation- how media deliberately represent people/ group on how they want people to view them. in the middle of reality and representation
construction- build the idea of something (person/place/event)

conform- representations which are the same as the dominant representation conform to the stereotype
challenge- representations which are different from the dominant representation challenge the stereotype

HOW WE CONFORM HOW WE CHALLENGE

SOCIETIES RULES SOCIETIES RULES

DO HOMEWORK - WEAR TRAINERS
ON TIME FOR SCHOOL - DON'T DO HOMEWORK TO BEST ABILITY
LISTEN IN SCHOOL - GIVE BITS OF MY DINNER TO THE DOG
DRESS SMART FOR SCHOOL - DON'T ALWAYS CLEAN MY ROOM
LISTEN TO PARENTS - TALK BACK TO MY PARENTS
BEHAVE WITH MY BROTHERS - FIGHT WITH MY BROTHERS

SIGNS

SIGNS HELP US DECIPHER WHAT EXACTLY IS BEIG RE-REPRESENTED.
SIGNS ARE THE SMALLEST PIECE OF MEANING WE CAN USE TO DECODE MEANING.
ALMOST EVERYTHING CAN ACT AS A SIGN AND MORE THAN ONE SIGN MAKES UP A CODE
E.G GLASSES+ BOWTIE+ POCKET PROTECTOR= NERD

YOU WILL NEED TO USE MEDIA LANGUAGE TO HELP IDENTIFY THESE CODES:

CAMERA
SOUND
EDITING
MISE EN SCENE

STEREOTYPES

Sometimes representations can turn into stereotypes
A stereotype is a commonly help public belief about specific social groups or types of individuals based on generalisation
Stereotype's are usually a simplified representation of character, appearance and beliefs

WHAT AREAS DO WE LOOK AT WHEN ANALYSING THE REPRESENTATION?

GENDER
AGE
ETHNICITY
SEXUALITY
GENDER& CLASS
DISABILITY

STEREOTYPICAL REPRESENTATIONS IN GENDER:

MEN

Tend to take on the role of the hero
Strong- physical
Intellectual
Power& success
Sexual attractiveness - physique
Independent
Masculine

WOMEN

Tend to take the role of the helper or object passive rather than active
Emphasise on their beauty
Particular size/ physique
Part of group/team
Emotional

STEREOTYPICAL REPRESENTATION OF AGE:

Rebellious teen
Senile old woman/man
Male in mid-life crisis
Middle-age woman clinging on to their youth
Silly old man
Social groups in school (nerd, goth, popular)

STEREOTYPES OF AGE

OLD PEOPLE

Grumpy-conservative, stubborn, resistant to social change

COUNTERTYPE

Enjoying second childhood reliving their adolescence
This is a stereotype of a woman

This is stereotype of a nerd/geek

This is a stereotype of a man

This is a stereotype of a hero

This is a stereotype of a young kid

This is a stereotype of a teenager

Disabilities

NCIS NEW ORLEANS: PATTON

DISABLED PEOPLE ARE INCLUDED BUT NOT MAIN CHARACTERS (SMALL ROLE)

MORE INCLUDED

MIGHT BE A VICTIM

MIGHT BE TREATED DIFFERENTLY BECAUSE OF DISABILITY

Ethnicity

Defined by a set of genetic and cultural characteristics
Representation of ethnicity in the media can consist of rigid (fixed/difficult) stereotypes that are similar to gender portrayal
There is a need for more accurate portrayal of diversity of different races