The Use Of Gratifications Theory

 19/10/22

WHY / HOW DO WE CONSUME MEDIA

• The use of gratifications theory assumes audience actively seek out media to satisfy individual needs
• passive audience- unable to form opinions/interpret when consuming media texts 
• active audience- are able to interpret media texts and form their own opinions when consuming media 

One type of media I used today before school was messages as I message Evie every morning to ask her when she will be at school and to chat to her on my way to school. - To Interact/Information

WHY AND HOW DO WE COSUME MEDIA

• PERSONAL IDENTITY
• INFORMATION
• ENTERTAINMENT
• SOCIAL INTERACTION ( PERSONAL RELATIONSHIPS)

PERSONAL IDENTITY

• finding reinforcement for personal values
• finding models of behaviour  
• identifying with valued others ( in media)
• gaining insight into ones self

INFORMATION

• finding out about relevant events and conditions in immediate surroundings, society and the world
• seeking advice on practical matters or opinion and decision choices
• satisfying curiosity and general interest
• learning; self-education
• gaining a sense of security through knowledge

ENTERTAINMENT 

• escapism, or being diverted from problems
• relaxing
• filling time
• emotional release 

SOCIAL INTERACTION (personal relationships)

football app - information/entertainment 

social media - interaction/entertainment

family guy - entertainment/personal identity

call of duty- social interaction/entertainment